The Brief

The first phase is called “The Brief" which is the foundation of the packaging process and any wrong decision in this stage will have an impact on the whole packaging process.

All the characteristic of the final result will be defined in the briefing stage and will be influenced by the understanding of the designer from the brief, also the quality of the result at the end of the process is the outcome of this stage.

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STEP 2 – The project plan

The second stage is called The “Project Plan" which guides and
controls the whole packaging process regarding to time, budget and quality. It
ensures that final product meets all the expectation related to the quality by
the defined budget and deadline. 

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STEP 3 – Research

The third stage is called “Research" which plays an important
role in the success of the final packaging design, since the packaging design
is the first and may the last attraction of the product so it should show an
integrated story of the brand and the product in a way the target customers are
more willing to see. All of these information will gathered in the research
stage by conducting market, customers and competitors. 

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STEP 4 – Developing the concept

The fourth stage is called “Development" which analyze all the
gathered data in the previous stage to develop the idea and concept of the
packaging. Based on the data analysis, the agency will come up with a specific
strategy for the defined product which will vary from one product to the other
based on the specification of the product, customer, competitors, market and
etc. 

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STEP 5 – Design refinements

The fifth stage is “Design refinements" which ensure that the
polished packaging meets the expectation of the client. So based on the taste
and preferences of the client the necessary changes will be done in order to
deliver a packaging which meets the client’s expectations and could catch the
market. 

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STEP 6 - Designing Dieline

The Sixth stage is “Designing Dieline” which controls the
package template that ensures right layout for a printed product. It shows all
the cut lines and folds of a package in flattened form. It also put together
the packaging designer in a vector program, like illustrator, using simple
lines and shapes. Dieline is a must in packaging process. 

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STEP 7 – Design Production- Finished art – Bringing packaging concept to reality

The seventh step is “Design Production, finishing art and
bringing packaging to reality” which design turns into production and the
approved packaging design becomes a real product with defined specification and
concept. This is where design production takes layouts from finished art to
pre-press and digital ready states. 

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